Pricing Her Right

When you're done

Her money architecture will exist: subscription price, paid-unlock price band, and the rule for what's free versus what pays. Set once, adjusted with data, never agonized over again.

Why this matters

Pricing is where creators psych themselves out — too high feels greedy, too low feels safe, and both instincts are wrong. Here's the truth: the subscription is the front door, not the business. For most creators, most revenue comes from paid unlocks and tips inside the relationship, which means the sub price's only job is to be an easy yes, and the unlock prices' job is to match the moment. We're setting a system, not picking magic numbers.

The steps

1. Understand the three prices before touching any of them:

2. Confirm or adjust the subscription (you set a placeholder price back in 2-2 — now it becomes deliberate). the team's field-tested rule from our own operating accounts (his full monetization library is in v-5): $9.99/month is the ceiling for a new creator — the universal "most people can afford it" price — and you earn the right to raise it only with a large following AND daily new content, both. Pair it with multi-month discounts (10–20% off 3/6/12 months) to lock renewals in, and when you push for a wave of subscribers, promo big: 40–50% off, scarcity-framed ("next 10 people") — a $5 first month feels like nothing, they see the quality, renewals fire at full price. The principle that outlives any number: start where a curious stranger doesn't have to think, raise it only when renewals prove the feed earns it. On screen: Lena's architecture, filled in — her sub price, her band, her line — as the worked example. {{GOLDEN THREAD: Lena's actual numbers at filming}}

3. Set the unlock band. The studio's inbox proposes paid unlocks inside a price band you control — the default band is $6–$30, and it's a good starting truth: singles and small sets at the low end, premium sets and videos at the top. You'll price each actual drop in lesson 6-4; today you're just confirming the band fits.

4. Draw the free/paid line, once, in her voice: the feed is the trailer; the unlocks are the movie. Feed posts (the daily Fanvue slot from 3-4) stay free and stay SFW-forward — they're what converts visitors into subscribers. Everything spicier, more personal, or more produced is an unlock. If you ever hesitate over where something goes, it's an unlock.

5. Flip the Fanvue-side visibility levers. Settings → Creator settings → Profile. Four switches live there, and new accounts ship with the most important one OFF: Discoverability (turn it ON — it's how strangers find her inside Fanvue) · Follow for free (leave ON — free followers are your funnel) · Allow followers messaging (your call; 6-3 revisits it) · Blur preview images (leave ON — Fanvue's own hint says it increases sales, and your drops lean on it). Five minutes of free, platform-native reach — the levers most creators never touch.

6. Write it in the workbook — sub price, band, the line. Pricing questions from here on get answered by looking it up, not by re-feeling it.

AI prompts for this lesson

Copy these into your AI assistant when you want a hand. They know this lesson.

Do it now

~15 minutes.

• Subscription price set on Fanvue
• Unlock band confirmed in the workbook (the band's control lives in the Inbox — you'll set it there in 6-3; the default band is fine)
• Free/paid line written in the workbook, in her voice
• Architecture posted in #wins (talking prices with other students is normal here — post the numbers)
• Quick look back at your 30-day target from 0-1 — day 30 has passed or is close. Post the honest status under your original #introductions post: hit, close, or behind, all three are data 📍

You're done when

If you're stuck